Advertisements don’t drive luxury sales or create desire, according to Pamela N. Danziger, president of Unity Marketing, Stevens, PA. Ads may build brand awareness, but with the advent of TIVO and remote controls, consumers tend to skip television commercials. Also, most magazines are bought for their editorial content, not ads. Ms. Danziger insists there is a subtle interplay among three influencal factors: product brand, dealer or store’s reputation and price/value relationship. For example,...